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Prompt Design for AI: Persona, Temperature, and Tone
Over the past few months I’ve been building a Salesforce-based tool that aggregates CRM data, runs structured analysis, and sends that dataset to the OpenAI API for narrative generation. The goal is simple: turn operational Salesforce data into readable insights for executives, sales teams, and operations leaders. But the real lesson from building systems like…
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Designing Narrative Output Types with the OpenAI API
Note: This article specifically refers to the OpenAI API using the Responses API and Structured Outputs (JSON Schema). The examples here assume you are calling the OpenAI API directly from your application (such as Salesforce via Apex callouts). Let’s clear up a common misconception first: The OpenAI API does not expose a built-in switch like:…
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Named Credentials & External Credentials: The Backbone of Secure Salesforce Integrations
Named Credentials and External Credentials in Salesforce streamline integrations by centralizing authentication, eliminating secrets in code, enhancing security, and ensuring a clean architectural separation, ultimately improving the developer and admin experience.
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Getting Deeper: Processing OpenAI Responses API Payloads from Salesforce
This post details how to integrate Salesforce with the OpenAI Responses API, emphasizing the importance of processing structured outputs effectively. Key strategies include enforcing JSON schema responses, storing key points and sources separately, and ensuring traceability in persistent data. The goal is to create a robust, enterprise-ready AI system.
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Integrating OpenAI’s GPT-5.2 with Salesforce: From Prompt Design to Structured, Auditable AI Outputs
This post is a direct continuation of my earlier blog post on the art of designing an effective AI prompt. That first article focused on how to think about prompts—persona, intent, tone, and constraints. This one moves decisively into implementation. Here, you’ll see how those prompt-design principles translate into a production-grade Salesforce integration using the…
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Unlocking the Power of Salesforce Experience Cloud: A Technical Architecture Blueprint for Customer, Partner, and Internal Enablement
Modern businesses can’t afford operational drag. Customers want instant answers, partners expect real-time visibility, and internal teams are sick of chasing information spread across emails, spreadsheets, and disconnected systems. Traditional communication channels—phone, shared inboxes, PDFs—create more bottlenecks than they solve. Salesforce Experience Cloud (formerly Community Cloud) solves this problem, but only when it’s implemented with…
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This is how it all started…
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William Smith
Writer & Journalist